Twitter Feeds on Website – Why It Is The Need Of The Hour

Who doesn’t like to have a pleasing and alluring website, right? Moreover, in this age of the internet, having an impression is a must. Many brands often look for different ways to improve the look of their website, and often overlook the strategy to embed Twitter feeds on websites.

There are many tools currently available in the market that enables users to embed Twitter feeds on websites and make this process simpler. If you haven’t yet adopted this strategy or are looking for a reason for doing it, then you have arrived at the right place. This blog will help you in making the decision and will provide you with compelling reasons for why you should do it.

We have listed some of the major reasons for this strategy that might convince you to adopt this strategy.

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Reason to Embed Twitter Feed on Website

Twitter is one of the oldest social media platforms and still holds its relevance today. All thanks to its user-friendly interface and engaging tweets posted by its users. There are ample tools available on the internet that helps you to embed Twitter feed on the website, and these are reasons that you should adopt this strategy

1. Makes your website engaging

In this digital age, you must have an engaging and attractive website to gather more visitors. It eventually helps in gaining more brand recognition and in some way improves brand reputation. Also, customers are spoilt for choices; they have ample alternatives and options for any particular purchase. Hence to stand out from the crowd it is important that you enchase the browsing experience of your visitors, so they can develop a positive image of your brand.

The Twitter widget helps you in showcasing desired tweets to your visitors. Moreover, most of the aggregator tools have the auto-update feature which works in the favor. So, you visitors get to read the tweets in real-time and also it engages them to the website

2. Adds an appeal to your website

While talking about Twitter, don’t let this skip out of your mind – Twitter is not only restricted to text-based content. One shouldn’t forget that Twitter also has the feature where users can upload visual-based content and many users post pictures and upload videos. And as we all know, visual-based content has that element that can add that extra liveliness and vibrancy to your website. So, a mixture of text tweets, images, and videos adds charisma to your website.

In addition, many tools also provide a dedicated widget and also offer the option to personalize the widget as per your need. With the personalization option, you can easily design the widget as per your need and improve the overlook and feel of your widget and as well of your website.

3. Increases website traffic

Who wouldn’t like to visit a website that showcases tweets and visually appealing content, right? So when you embed a Twitter feed on a website, it makes the website more intriguing and interesting. And as it enhances the browsing experience, it can help in bringing more website traffic to your site. Also, as there is more website traffic, it simply means, it can help in improving search engine ranking. That means, if customers search for anything related to your business on the search engine, with a better ranking, it is more likely you can get more visibility. Eventually improving brand recognition.

4. Builds your brand reputation in market place

In this stiff competition, it is important to have a brand reputation and recognition as it eventually helps in reaching the business goals. As mentioned above, Twitter feeds help in improving web traffic and eventually boosts brand recognition. Similarly, it decreases the bounce rate, which also plays a vital role in search engine ranking. And thus, helping your brand is getting a better reputation in the market.

5. Encourage retweets

People feel valued when a brand displays their tweets on a brand’s website. So, when you display tweets from your customers on your website, it eventually encourages your other customers to post tweets related to your business. They do that so you can pick those tweets and showcase them on the website. This eventually leads to building a cycle where more people look to post tweets related to your brand, thus improving brand reputation.

6. Helps to improve your Twitter strength

No one can deny that Social media has a great weightage in today’s time. People often consider social media following and strength as a criterion to decide a brand’s stature in the market. Twitter is one of the prominent social media platforms, having a better reputation means, there are more chances of getting more audience. So, when you showcase tweets related to your brand, it eventually provides a sneak into your Twitter presence to your visitors and provides them the option to follow you. This can help to strengthen your Twitter presence.

7. Boosts the conversion rate

People often use Twitter to provide their insight and reviews of a particular product or brand. With the help of tools like social media aggregators, you can compile these tweets and display them on your website. These tweets work as social proof for your brand and eventually help your customers to make their purchase decisions. Also, they get to know the insight of your product and brand and eventually help you to convert your visitors into your customers.

It also develops a review cycle, similar to the cycle of retweets and user-generated content. As you showcase reviews and opinions of the people related to your brand/product, it will encourage other consumers to tweet and eventually boost the recognition of your brand.

Summing it up

No one can deny that Twitter is an impactful social media platform. If used correctly it has the potential for brands to reach their desired goals. By opting to embed Twitter feeds on websites, you can extract maximum benefits from the platform. Various tools in the market help you in this cause, so find them now, add Twitter feeds to your website and enjoy the benefits they offer.