How to Do a Technical SEO Audit in 6 Steps

Improve search engine visibility and online presence with technical SEO audit. Identify and fix issues that can prevent search engines from effectively crawling and indexing your website.

Get to know, about technical SEO audit and how you can do it in 6 steps.

Table of Contents

What Is a Technical SEO Audit?

A technical SEO audit will review a website’s technical elements, including backend elements. It ensures that a website follows best practices and guidelines set by search engines.

Following best practices and guidelines will improve the website’s ranking on search engine results pages (SERPs).

6 Steps To Do A Technical SEO Audit

Here are the steps to do a technical SEO audit in 6 steps:

Make Your Site Crawlable

Imagine you have designed a website by doing hard work and working on its high-quality content. Then, this all hard work results in zero. How would you feel? Well… we guess no need to ask.

If you want search engines to crawl and index your pages then, start with checking your robots.txt file. This robots.txt file outlines which part of the website should and should not be crawled.

Check Your Site Is Indexable

Here are a few ways to check if your site is indexable or not:

You can use Google Search Console for this. Log in to Google Search Console, visit URL inspection and simply enter the URL you wish to check.
If your page is indexed, it will say “URL is on Google” and if it is not then “URL is not on Google” will show.
You can conduct a site search. If your website is indexed, you will be able to see at least one search result.
To know which pages on your site are indexed and which are not, you can use Google Index Checker.

Review Sitemap

As the name itself says, a sitemap is a map of your website. You must not underestimate the power of a sitemap. Your website’s sitemap will help crawlers find and rank your website pages.

For an effective sitemap, here are some elements to consider:

In an XML document format your sitemap properly
Follow XML sitemap protocol.
Do not include “no index” URLs.
When you update or create a new page, don’t forget to include them.

Make The Website Mobile-Friendly

Do you know that people use their mobile phones more than desktops? “Huh! It is obvious.” You would say, right?

This is because not everyone has a desktop but most of us have at least one mobile phone. Google’s mobile-friendly test is a tool that allows you to check if your page is mobile-responsive or not.

You must manually check your website too. Navigate across your site with the help of your phone. Your competitors will benefit if you don’t give it much importance.

Page Speed Audit

A potential customer or a visitor will leave your website without even examining it. Do you know why? Because your website took so long to show up. They will visit your competitor’s websites and you will lose the lead.

If you don’t want this then focus on your page’s speed. Test your website’s speed with Google’s free tool for site speed. “Test My Site” from Google can provide you with in-depth analysis.

Review Duplicate Content

Google does not want every site to look alike. Although Google does not penalize duplicate content, it does not mean it won’t take any action. Google will group duplicate URLs, choose the best URL, filter identical content and action will be taken if the content violates Webmaster Guidelines.

Review duplicate content and make sure you bring original and relevant SEO content to your website. High-quality and original content increases the chances of getting a high rank on search engine result pages (SERPs).

Focus on these 6 steps to get a higher rank and drive more traffic to your website. You need to be one step ahead of your competitors. SEO can affect your business and make it effective. Reach worldwide and get in the lead.

SEO Services

Hiring an SEO service will benefit your business in many ways:

SEO agencies have teams of experts, these experts work in different departments and handle difficult situations.
Save time and effort with SEO services. SEO is a time-consuming process. Includes research, maintenance and optimization.
An expert team will provide you with personalized strategies to achieve your business goals.
You can analyse your competition and get to know about the market in-depth.
More sales and increased revenues can be achieved if you work properly on an SEO campaign.

Conclusion

Overnight success is a myth. You will reach heights if you keep on investing in your SEO and bring changes with time. Being original and unique is an important growth factor. Take the help of SEO services company and move ahead.