Today, we are immersed in the world of big data. We constantly produce our digital footprint on mobile apps, social media, streaming platforms, etc. If you are interested in how Big Data influences the multimedia world, this post is ideal for you!

The effect of Big Data is greatly influencing the decision-making of large companies based on advanced data analysis to boost their business. Examples of these companies are Google, Facebook, YouTube and other companies, which are shaping social and technological trends.

What is the big data?

Big Data refers to a large set of data. This data can amount to petabytes of structured and unstructured data. This data is generated from social platforms and IoT devices.

The great volume of data in the digital world imposes enormous challenges in understanding customer sentiment at different stages of the sales cycle. And these can be compared with the same customer experience of the competition. In a world of large volumes of data, this implies having knowledge about machine learning models, data science, infrastructures and adequate databases to process information at high speed. If before we lived in the boom of Big Data, today we add the era of intelligent data.

Differences between Big Data and the Internet of things

The global digital presence of business, social and government organizations on the Internet increases the need for investments in smart positioning with their various audiences and with each other. This movement towards dialogue in the online world generates what we know in marketing as “social thinking”, in a reality that can affect online reputation if this communication is applied without the intelligence of data analysis on the competition.

It is estimated that by the end of 2020 around 4.4 trillion GB of data will be generated from devices connected to the Internet (Internet of Things). This number will only increase as the number of connected devices increases each year. New technologies are allowing more devices to send data over the Internet.

Also Read: How to Evaluate the potential IoT for your business

The role of Big Data in IoT is the ability to process large amounts of data in real time . This valuable data is then structured and stored, using multiple technologies. Companies then use this information to offer better service, a new service, or higher customer satisfaction.

The easiest way to process Big Data is to divide this data into different categories based on their relationships. This data is then stored in databases and intelligently used by companies.

Benefits of IoT & Big Data for Companies in Different Sectors

To survive the competition of the business market and try to ensure survival in this volatile world, companies have been forced to accelerate their digitization, but that is not enough. After the first step, the companies that were able to make that step to virtualization, remain to stand out and be seen in a rapidly competitive online world. For all companies, without exception, investments to remain competitively active are focused on data intelligence through continuous data management.

• The main benefit of the IoT and the Big Data it generates is to increase the return on investment for the business.
• IoT analytics and Big Data are transforming the way companies add value by extracting maximum information from devices and products for better business insights.
• For example, this could be a bug report to prevent product problems for the company before it is brought to market.

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