What is Artificial Intelligence & How Does AI Work

What is Artificial Intelligence

Artificial intelligence is a potentially world changing technology. It could help cure cancer, drive autonomous cars, and improve human intelligence.  Artificial intelligence, or AI, simply means software used by computers to mimic aspects of human intelligence.Artificial intelligence AI means researching “intelligent” problem-solving behavior and creating “intelligent” computer systems. Artificial intelligence is an integral part of most software.

In general, Artificial Intelligence tries to reproduce human decision-making structures in an environment that is not clearly defined. So there is a search for methods that enable a computer to solve tasks in such a way that, if they are to be cracked by humans, they require intelligence.

What is the purpose of AI

The basic goal of AI (also called heuristic programming, machine intelligence, or simulating cognitive behavior) is to enable computers to perform intellectual tasks such as decision making, problem solving, perception, understanding human communication (in any language, and translating between you) ), The research field “Artificial Intelligence” (AI) tries to simulate human perception and human action through machines. What began as the science of computer programming has evolved into an exploration of humanoid thinking.

After decades of research, it has been recognized that it is impossible to create a “thinking” machine without first researching and understanding human thinking itself.

To this day it is not even possible to reconstruct human mental performance as a whole with machines. Language processing is a major obstacle. The execution of simple commands is also a highly complex process for a device.

Is AI the future

Artificial intelligence influences the future of practically every industry and every person. Artificial intelligence has been the main driver for new technologies such as big data, robotics and IoT and will continue to act as a technological innovator for the foreseeable future.AI is no longer just a possible scenario, it is reality. And so it is hotly debated in all areas of the economy how artificial intelligence (AI) and humans will work together in the future – and whether the human brain will still be part of economic value creation at all. My three insights into media planning between man and machine:

AI is no longer just a possible scenario, it is reality. And so it is hotly debated in all areas of the economy how artificial intelligence (AI) and humans will work together in the future – and whether the human brain will still be part of economic value creation at all. My three insights into media planning between man and machine

How can AI help us

AI can help people avoid tedious tasks. One of the main advantages of artificial intelligence is its ability to reduce the drudgery associated with many work tasks. Repetitive, tedious tasks in any job are the bane of many human workers around the world.Agencies are already making better decisions based on this knowledge. In the future, some of these decisions will be made by artificial intelligence.

The program optimizes creatives, targeting filters and campaign engagement in real time with many iterations that would not be humanly possible for the agency. Campaign management will also be scalable and efficient. And the media agency, which just a few years ago manually booked campaigns and improved creatives, is investing more time in securing its holistic brand presence.

Also read: What Is the Internet of Things